This week Rand fields another reader inspired topic: Why share content that could possibly be used by your competitors?
There are several reasons, including Attention, Authority, Credibility, Scalability and Marketing. Watch the video to learn the thought behind how sharing your ideas and content can help you out in all of these areas.
SEOmoz Whiteboard Friday – Sharing Content for Fun & Profit from Scott Willoughby on Vimeo.
